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goal(s): increase brand awareness & social media engagement

objective: 
     create an original slogan for a print & digital media campaign
     write three on-brand scripts of varying lengths (15, 30, and 45 secs)
     identify and execute the appropriate tone for each concept
     create concept art & copy for three accompanying print ads

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campaign slogan: "Someone sounds hungry."

theme(s): m&m's curb hunger

hashtag(s): #someonesoundshungry

Concept #1 - "Play Hungry" (15 secs)

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Concept #2 - "Party Talk" (30 secs)

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Concept #3 - "M + M = Good" (45 secs)

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